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Guangzhou Spring Festival Flower Market Light Concert

Time: 2017

Region: Guangzhou

Industry: Digital Culture Experience

Overview

Case overview:

 

Project Background】

Year 2017 is the fifth time that Leafun has been associated with the Spring Festival flower market. It has provided the whole process of creative solutions for lighting concerts from planning to implementation.

Solution】

This year's lineup of lighting concerts is unprecedented, with all kinds of new technologies and new products coming on stage, which can be called a hypermedia sound and light show. Guangzhou and the banks of the river are beautifully decorated, subverting the visual and auditory imagination of the local people. Pearl River and both river sides in Guangzhou are dressed up beautifully, subverting the visual and auditory imagination of the scene.

 

The lighting ceremony selected the technology and equipment of Lemuse’s independent brand, a high-end digital audio system of Leafun, which renders the grand, simple and warm, but rigorous sense of on-site ceremony incitingly and vividly, bringing professional outdoor sound amplification effect for the scene. At the same time, the effect of light transformation is enriched, the brightness and texture of the light are enhanced. Coordinating with the full dynamic and unique music rhythm, it brings a refreshing audio-visual feast to the general public and tourists.

 

Creation interpretation】

The light concert is centered on the Guangzhou Tower, with the background of night scenes on both side of the Pearl River and the new central axis. The live music in Huacheng Square is linked to a total length of 8 minutes. It is divided into 5 chapters: Overture, Vibrant Guangzhou, Nostalgic love song, Nocturne of center axis, the Future of Huacheng.

"Overture" uses the style of New Age, pulling Huacheng to resign from the old and welcome the new prologue in a cheerful rhythm, with the Guangzhou Tower lights changing.

"Vibrant Guangzhou" with strong rhythmic music and colorful lighting changes, making visitors feel the warm blood and charm of this vibrant city.

"Nostalgic love song" has a soothing rhythm and blends into the melody of Guangdong Folk Music "Bubugao", which arouses the hearts and minds of tourists, and also contains a positive attitude of looking forward to the new chapter.

The chapter of " Nocturne of center axis " has a lively and intense rhythm. The song is full of power, matched with gorgeous laser shows; under the lights, the visual also changes, creating a festive atmosphere of joy and peace.

The chapter of " the Future of Huacheng" focuses on the grand symphony, and ends with New Year elements and fireworks special effects, implying that Huacheng is moving towards a better future.

Project effect】

On-site lighting, lasers, and imaging equipment are intertwined and colorful; visitors stop and take photos amazingly and lively. From 19 o'clock every night, the gathered crowd will make some noise during each hour and each half hour.

 

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