During January 30 and February 2, ISE 2024, the pinnacle of the pro AV and systems integration industry, was held in Barcelona, Spain. VFX professionals and leading companies gathered here to delve into the cutting-edge technologies and application of the industry.

As a global VFX technology leader, we showcased our leading Micro LEDs, FPP LEDs, latest products and innovative solutions, including series MGP, a range of diverse meeting solutions, series EcoDot innovative solutions, multi-purpose XR display, among other bestsellers that represent our latest progress in technology and application.

Innovative products

unveil infinite possibilities

On January 30, the first day of ISE 2024, our booth attracted a lot of visitors.

Our new DirectLight Slim that made its debut at the show became a highlight.

DirectLight Slim, the “made in Europe” display from our Slovakia plant, is the successor to Leyard series AT. With remote redundant power supply and special shape and specifications, DirectLight Slim is ideal for building curved video walls.

The latest control room processor of DirectLight Slim, netPIX Fusion is designed to meet the escalating demand for LED displays in control rooms and is expected to significantly improve operation process. This shows that we are delivering on our commitment to help industries to improve quality and efficiency through technology and product innovations.

Again, we demonstrated our innovation and technology capacity with a full range of FPP MicroLED, Directlight Ultra, and Directlight Pro products, including DirectLight Ultra 0.6 mm MIP and MG 0.9 mm MIP. The COB-based new series MGS offers a wide range of outdoor products from 0.9 mm to 1.8 mm pixel pitch. Specifically, MGS0.9 incorporates the breakthrough innovation - integrated AM driver which integrates driver and bulb to enable low-temperature ultra-bright display and uniform white color quality at ultra-low power consumption.

Positioned as outdoor FPP products and built on Micro LED self-emitting display technology, the minimalist series MGS turns our years of experience in FPP LED design into core performance, enabling excellent video effects whilst lowering consumers’ total cost of ownership. With excellent performance and display effects, this series reflects the advantage of Leyard Micro LED as an industry-leading technology.

Diversified solutions

deepen our full scene ecosystem efforts

We’ve always been exploring new solutions for diversification, including 5G+8K, naked eye 3D, and creative display. Leyard series EcoDot, series NEV and sphere LED became an eye-catcher of the exhibition.

Series LN, a member of rental and staging portfolio and the new CarbonLight CLM5.9 M3 were also exhibited.

Series LN rental LED displays are easy to install and match, provide flexible display solutions, and are widely used in exhibition, concert, conference, sports event, commercial activity, virtual production (virtual filming) and other scenarios, to create an immersive visual experience.

With effective heat dissipation and carbon fiber structure, CLM5.9 is an ultralight, ultrathin, high bright outdoor LED mesh screen that can be installed very quickly to enable larger screens and is specially designed to create main background for outdoor stage and concert scenarios.

Also on display was a diverse range of conference room solutions tailored for new hybrid workstyle, including Planar URW105 21:9 monitor, for the purposes of enhancing the collaborative experience of flexible office in the digital age and truly empowering user's daily work experience.

VR research and development

for industry innovation

As Metaverse gains high popularity, virtual reality (VR) has been used in a diverse range of scenarios. We have achieved remarkable results in cutting-edge products empowered by LED display technology such as virtual space and XR through continuous efforts.

At the show, our VP/XR studio solution suite attracted a lot of visitors who actively participated in interaction. Integrating our motion capture solution, the immersive solution suite features a XR stage based on our series Venue Pro VX back wall and series CarbonLight VX LED floor, uses Natural Point OptiTrack for tracking, Pixera AV Stumpfl render engine and EZtrack for track lens data and camera tracking.

Leyard XR technology helps companies to transcend temporal and spatial constraints facing traditional broadcasting, customize their own broadcasting scenes in the virtual 3D space, and start a wonderful XR show anytime, anywhere.

Broadening cooperation

Expanding globally

By implementing a global expansion strategy and exploring overseas markets, we have increased our influence, improved our reputation, and witnessed rapid growth in orders from outside China. Ten production bases and nine R&D centers throughout the world are breathing new life into our high-quality development. Our international marketing and service network covers more than 160 countries and regions in six continents, helping establish a strong presence with China at its core whilst covering North America, South America, Europe and Asia.

At the beginning of 2024, we joined hands with Saudi EHG Group to set up a joint venture in response to BRI initiative for advancing our globalization strategy, further growing our presence in Asian, African, and Latin American markets, and moving toward our globalization vision.

Next, we will continue to act as a global VFX technology leader to drive the industry forward and take “manufacturing in China” global.