Opening Ceremony of the 7th Military World Games
Time: 2019
Region: Wuhan
Industry: Political and cultural activities
The opening performance of the 7th Military World Games (hereinafter referred to as the Wuhan Military Games) once again broke through our imagination of beauty and subverted our cognition of stage art.
This time, Yang Xiaoyang, the general director of the opening and closing ceremonies, Li Jun, the chief inspector of director team, and Leyard, the general production (general contractor) of the opening and closing ceremonies, successfully accomplished their mission and presented a world-renowned boutique masterpiece.
The opening ceremony and artistic performances took 2 hours and 10 minutes. On the world's largest domestic initiative three-dimensional stage (more than 20,000 square meters), with the most advanced projection technology and sound and light display technology, it doesn’t only demonstrate the Chinese traditional military ideology of "“stopping for military use" and the desire of Chinese to pursue peace since ancient times, but also show the heritage of oriental civilization and the vitality of contemporary China and amazed the whole world.
While people are still discussing how to "let the world understand Chinese culture", Director Yang Xiaoyang has perfectly integrated the "most traditional" Chinese cultural elements with the "most advanced" visual effects display technology, allowing people to synchronize with science and technology and understand Chinese culture and Chinese soldiers through an epic scroll.
Three innovations put Wuhan Military Games in history
Wuhan Military Games is the first comprehensive international military event hosted by China. It is also the largest international sports event hosted by China after the 2008 Beijing Olympics. Both the scale of the event and the number of participating countries is unprecedented. The opening ceremony performance, in particular, brought the innovative ideas to the extreme.
Innovative operating models.
In 2017, Leyard participated in the bidding for the opening and closing ceremony of the Wuhan Military Games. As the only private enterprise, it finally stood out from the 5 bidding units and was officially confirmed as the production unit for the opening and closing ceremony. This is also the first time that a private enterprise has independently assumed the responsibility of master production in a major national-level event.
The model innovation of the opening ceremony of the military games is more flexible in mechanism and more efficient in management. The perfect presentation of the opening ceremony of the Military Games was the best test and praise for the innovative model. Adhering to the concept of "running the military games with diligence and thrift", Leyard used the most limited investment to create a best opening ceremony, created another industry miracle, which made Chinese proud of, and shocked the whole world.
The opening ceremony of the Military Games is a huge system project, which requires the coordination and advancement of all parties. In order to allow all creative staff to devote themselves to the creative work, Leyard also appointed a strong protection team to fully protect the creation and life of the director team under the conditions of reasonable compliance and audit compliance.
For such an iron army team, the general director Yang Xiaoyang has three points of pride: the opening ceremony is all of Chinese creativity, and there is no foreign team; the opening ceremony is "Made in China" from the beginning to the end, from the early creation, intermediate production and rehearsal, to the final presentation; the main creative team is very young, but very combative.